How could a new Don Julio Tequila brand redefine the Tequila reposado segment?
We created a product strategy based on 3 key learnings:
A smooth drink but with a lot of personality, it enables you to maintain your style but without having a hangover the next day.
An inclusive drink that everyone can share and enjoy.
A Tequila with such a good quality that it can be drank straight or mixed in a cocktail.
A new Tequila brand that redefined the category and created a new space.
